Big Ideas. Bold Strategy. Real Results.
Bright Idea International (BII) partners with organizations, funders, and leaders across Canada to design practical strategies that drive inclusive economic growth, elevate diverse voices, and build resilient, innovation-driven ecosystems.
Whether you need a business growth plan, an inclusive economic strategy, or program design that expands market access, BII brings 25+ years of expertise in business strategy, marketing, international trade, and project management to move your vision from intention to measurable results.
Let’s build something great, together.
Contact Us
BII proudly serves a diverse range of clients across Canada:
- Small and medium-sized business planning strategic growth
- Non-profits and social enterprises seeking strategy, funding, and sustainability
- Corporations building inclusive, diverse supplier pipelines
- Funders and economic development organizations designing impactful programs
About Marcela, CEO and Principal Consultant
Marcela Mandeville is a business strategist and champion for inclusive economic growth with 25+ years of experience working at the intersection of international business, entrepreneurship, and economic development. As the founder of Bright Idea International, she partners with organizations, funders, and leaders across Canada to design practical strategies that drive inclusive growth, elevate diverse voices, and strengthen resilient, innovation-driven ecosystems.
As former CEO of Alberta Women Entrepreneurs (AWE), she is proud to have led work to create more than $400 million in economic impact, expand access to resources for thousands of business owners, and national thought leadership in inclusive entrepreneurship. Known for her collaborative spirit and strategic mindset, Marcela has worked with organizations to unlock inclusive economic growth, elevate diverse voices, and build resilient, innovation-driven ecosystems.
As CEO and principal consultant at Bright Idea International, Marcela draws from a rich blend of corporate, non-profit, and public sector experience to support clients’ strategic growth, global market access, governance, and engagement.
A strong advocate for inclusive leadership, Marcela has served on multiple boards and advisory groups, including Explore Edmonton, Women’s Enterprise Organizations of Canada, Works for Women, Alberta Innovates, and the University of Alberta School of Business. Her global perspective is rooted in her academic background in international business and her certification in global trade, as well as her lived experience navigating diverse business landscapes.
Based in Edmonton, on Treaty 6 Territory, Marcela is committed to building equitable systems that honour diverse perspectives and drive shared prosperity. She believes in the power of connection, culture, and courage to transform communities.
LinkedIn: www.linkedin.com/in/marcelamandeville
How can we help?
At Bright Idea International, we offer a suite of consulting services tailored to the real challenges facing small and medium-sized businesses, non-profits, social enterprises, and corporations building diverse supplier pipelines. We partner with organizations, funders, and leaders to design practical strategies that create inclusive economic growth and real, lasting impact.
Business Strategy & Planning
- Strategic planning and business model development
- Organizational assessment and growth planning
- Vision, mission, and values alignment
- Governance strengthening and board support
International Trade & Export
With direct experience expanding market reach into multiple countries, we support businesses and organizations exploring international growth opportunities.
- Export readiness assessment and planning
- Relationship-focused market entry and expansion strategies
- Supply chain and trade compliance support
- Supplier diversity and international partnership development
Project Leadership
Structured, results-focused project leadership to keep your initiatives on time, on budget, and on target from initial scoping through to final reporting.
- Project scoping, planning, and coordination
- Stakeholder engagement and reporting
- Program development and delivery
- Budget development and financial oversight
Access to Capital
BII helps organizations identify and pursue the right opportunities.
- Capital access strategy and planning
- Funding opportunity research and identification
- Proposal writing and editing
- Funder reporting and relationship support
Let’s build something great, together.
Contact Us
Bright Idea International 